OgilvyOne - SmartCar Tiny Treats Case StudyCannes Lion 2014 Awards Submission for OgilvyOne

OgilvyOne hired Deploy Media to produce an animated graphics video (including voiceovers) for submission into the 2014 Cannes Lion International Festival of Creativity. The “Tiny Treats” campaign involved Smartcar delivery of miniature flower arrangements, pizzas, and hamburgers. The cars drove all around Hong Kong to demonstrate the mileage capabilities from a single charge.

Unfortunately, we didn’t get any food delivered to our office, but we are pretty sure we could have easily put away a few dozen mini pizzas while editing the video.