Cannes Lion 2014 Awards Submission for Ogilvy & Mather

O&M hired Deploy Media for a full production of their ‘Never Wet’ Cebu Pacific Airlines case study. The concept involved a water repellent spray-on advertisement used in public streets and sidewalks that would reveal itself in the rain. The case study was entered into the 2014 Cannes Lions International Festival of Creativity.

We would like to make it publicly known that we regret the use of Crocs in the video.